Mr. Sameer Malhotra is the CEO of Shriram Automall India Limited (SAMIL), India's largest service provider for exchange of used vehicles & equipment. He is counted as a veteran in the infrastructure/ construction equipment and commercial vehicle industry. He is the only expert in the country in used vehicles & equipment market with in-depth experience of over 25 years. He is also a noted name in the New Business Set up Space.

He is the man responsible for bringing in the Unique Platform - Physical Bidding for buying/selling of used vehicles & equipment in India through Shriram Automall. Under his sage leadership, Shriram Automall has made its own space in the pre-owned automobile market. With his firm determination, well designed strategies & efficient managerial skills, today Shriram Automall ranks as India's Largest Service Provider for Exchange of Used Vehicles & Equipment. He firmly believed that his way can illuminate this unique idea & take it to new horizon. He has also introduced another unique platform - OneStop Classified Kiosks (a box like ATM machines) to buy and sell vehicles and equipment. As CEO of Shriram Automall, he brings relentless transparency and value-added services in the pre-owned vehicles & equipment trading industry in India.

Before joining Shriram Automall, Sameer has worked as a Country Manager and Director, Asia Subcontinent for Ritchie Bros. Auctioneers, world's largest industrial auctioneer. He also headed several divisions of SREI Infrastructure Finance Limited, India's largest finance and rental group focused on infrastructure equipment as Sr. Vice President for over 10 years. His strong acumen in strategic analysis and management has contributed immensely in the business expansion of both Ritchie Bros. Auctioneers & SREI.

To understand and learn the dynamics of used vehicle & equipment market, Sameer has travelled extensively to countries like to USA, Canada, UK, Germany, Austria, Belgium, France, Netherlands, Spain, Singapore, South Africa, UAE, Thailand, Malaysia, Hong Kong ,Vietnam, Sri Lanka, Pakistan, Afghanistan & Nepal.

During his over 25-year's career, Sameer has worked in different organizations and handled client relationships, sales, marketing, vendor relationships, people development, team building, geographical expansion, new product development and many more. He has special skill sets in areas such as new business setup, man management, goals achievement, risk evaluation, training, market dynamics and communication.